faq
what is marketing? PDF Print E-mail

Just about everyone has an opinion of what marketing is. To many, marketing is all about presentation and image: glossy brochures, outstanding ads and persuasive selling.
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difference between marketing and selling PDF Print E-mail

Unfortunately, even today many people, including some business executives, still do not understand the difference between selling and marketing. In fact, many people think the terms are synonymous. Instead, these concepts may actually have opposite meanings.
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why does my business need a marketing plan? PDF Print E-mail

A Marketing Plan is essential for every business operation and for efficient and effective marketing of any product or service. This is true of a brand new business, or even for marketing a product, service or product line within an established company.
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what will a marketing plan do for my business PDF Print E-mail

A properly developed Marketing Plan can accomplish a lot for a relatively small amount of focussed effort.
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