articles
success through research PDF Print E-mail
Thursday, 23 July 2009 20:49
If your marketing budget is lean and mean, and your days are jam-packed with responsibilities, the thought of adding research to your to-do list can be daunting.
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cost leadership or differential PDF Print E-mail
Thursday, 23 July 2009 20:40
One of the most critical strategic decisions that any business owner needs to make as early as possible is whether to pursue a cost leadership strategy or a differential strategy. Being stuck in the middle is a recipe for disaster.
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it's all about marketing PDF Print E-mail
Thursday, 25 June 2009 10:46
Mention marketing to some businesses and you might as well have yelled, 'FORE!'
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11 must-know direct marketing fundamentals PDF Print E-mail
Wednesday, 17 June 2009 14:20
Here are 11 direct marketing fundamentals to consider when you are planning your next campaign.
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make your brand the centrepiece of your business strategy PDF Print E-mail
Sunday, 14 June 2009 22:05
In difficult economic times such as these, it’s expected that businesses will look for ways to cut costs. And its astonishing that the functions of branding, marketing and communications are the first to get the chop.
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