direct marketing PDF Print E-mail
Direct marketing means different things to different people. Some will immediately think direct mail, which is only partly correct.

Direct marketing, or 'directed marketing' as we prefer to call it, is an important part of integrated marketing. The purpose is to get a measurable response that produces an immediate profit by integrating direct response advertising, direct mail, sales promotion and telemarketing.

How do you create a measurable response? Answer, there must be an offer and a call to action. In fact, there are three components to producing a response (in order of importance): the list, the offer and the creative execution.

srt marketing is experienced in running successful B2B and B2C direct marketing campaigns. Get in touch with us to discuss how you can integrate direct marketing into your marketing strategy and improve the lifetime value of your customer base.

fees for direct marketing services

Our direct marketing services are highly consultative in nature with several variables that can affect the end cost.

After an in-depth consultation with you and in keeping with our upfront pricing commitment, we will prepare for you a thorough proposal outlining:

  • bullet methodology behind integrating direct marketing into your marketing strategy
  • bullet acquisition/retention campaigns that you could schedule
  • bullet the stakeholders involved in the campaigns (agencies, mailhouses, etc.), and
  • bullet an estimation of costs.
 

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